LingPro is an online platform that helps learners master Japanese by combining language, culture, and real-world practice. They needed a website that reflects their immersive approach and communicates credibility. The goal was to design a clear, engaging site that inspires trust and motivates learners to start their journey.
Although LingPro had a strong teaching method, their old presentation didn’t match the quality of the program. It felt generic and didn’t highlight success rates, community support, or the unique cultural integration. Visitors couldn’t clearly see why LingPro was different from traditional courses.
I created a structured, story-driven site that blends cultural storytelling with clear learning paths. Key metrics (N1 pass rate, number of learners) build trust, while student testimonials bring social proof. Interactive sections guide visitors toward the right course track, whether they’re travelers, professionals, or dedicated fluency seekers.
The new site communicates LingPro’s value instantly: immersive learning, cultural depth, and proven results. Students now understand exactly what they’ll achieve and how the platform supports them. Engagement increased with more signups and stronger community participation.
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